CBSE Class 12 Entrepreneurship Syllabus 2024-25 (PDF Download)

S.No.

Unit

No. of Periods

Marks

Unit 1

Entrepreneurial Opportunity

40

30

Unit 2

Entrepreneurial Planning

40

Unit 3

Enterprise Marketing

40

20

Unit 4

Enterprise Growth Strategies

20

Unit 5

Business Arithmetic

40

20

Unit 6

Resource Mobilization

20

Total

200

70

Project Work

40

30

Total

240

100

Unit 1: Entrepreneurial Opportunity                                                                                                                             40 Periods

Competencies: Scanning the environment; Analytical and logical thinking; Innovation and creativity; Decision making; self-confidence.

Contents

Learning Outcomes

·  Sensing Entrepreneurial Opportunities

· Environment Scanning

·  Problem Identification

·  Idea fields

· Spotting Trends

· Creativity and Innovation

·  Selecting the Right Opportunity

After going through this unit, the student/ learner would be able to:

·  Comprehend the concept and elements of business opportunity

·  Discuss the process of sensing opportunities

· Understand the need to scan the environment

·Enlist     the    various forces    affecting business environment

· Identify the different idea field

· Understand the concept of opportunity and market assessment

· Appreciate the ways in which trends can be spotted

· Understand the process of creativity and innovation

· Transform ideas into business opportunities

Unit 2: Entrepreneurial Planning                                                      40   Periods

Competencies: Analytical and critical thinking; personal responsibility; determination; Resourceful; collaboration

Contents

Learning Outcomes

·  Forms of business organization- Sole proprietorship, Partnership, Company

After going through this unit, the student/ learner would be able to:

· Recall the meaning of the various forms of business organization

· Understand the characteristics of the various forms of business organization

· Understand the difference between a Public and Private Company

· Appreciate the reasons for a private company being more desirable

· Appreciate the concept and importance of a Business Plan

· Describe the various components of Business plan

· Differentiate among the various components of Business plan

· Develop a Business Plan

· Business Plan: concept, format.

·  Components:

Organisational plan;

Operational plan;

Production plan;

Financial plan;

Marketing plan;

Human Resource plan

Unit 3: Enterprise Marketing

40 Periods

Competencies: Persistence, Negotiation, Collaboration, Ethical behavior, team spirit;

Contents

Learning Outcomes

·  Marketing and Sales Strategy

· Branding, Logo, Tagline

·Promotion Strategy

After going through this unit, the student/ learner would be able to:

· Discuss the various marketing strategies used in a business

·  Explain Marketing Mix.

· Understand the concept of Branding, Packaging and Labeling

· Describe the various methods of Pricing

· Discuss    the    various    factors affecting   the channels of distribution

· Understand the concept and types of sales strategy

·  Discuss different tools of promotion

· Appreciate the objectives and different modes of Advertising

·  Understand the concept of personal selling, sales promotion, public relations

·  Discuss the various techniques of sales promotion

Unit 4: Enterprise Growth Strategies                                      20 Periods

Competencies: Need for achievement, Initiative, Analytical thinking, risk vs reward, collaboration, synergy, leadership,

Contents

Learning Outcomes

· Franchising: Concept and types

· Franchising: Advantages and limitations to franchisor and franchisee.

·   Mergers and Acquisition: Concept, reasons and types.

· Reasons for mergers and acquisitions

After going through this unit, the student/ learner would be able to:

· Understand the concept of growth & development of an enterprise

· Discuss the concept, types, advantages and limitations of franchising

· Appreciate growth of business through mergers and acquisitions

· Discuss the different types of mergers and acquisitions

· Discuss the reasons for mergers and acquisitions

Unit 5: Business Arithmetic                                                 40 Periods

Competencies: Arithmetic skills, critical analysis, decision making, self-confidence, problem solving.

Contents

Learning Outcomes

· Unit of Sale, Unit Cost for multiple products or services

· Break     even     Analysis     for multiple products or services

·  Computation of Working Capital

·   Inventory Control and EOQ

·  Return     on     Investment     (ROI) and Return on Equity (ROE)

After going through this unit, the student/ learner would be able to:

· Understand the concept of Unit Cost and Unit Price

· Calculate Break-even point for Multiple products and services.

· Understand the concept of Inventory Control

·  Compute the working capital of a business.

· Calculate Return on Investment; Return on Equity and Economic Order Quantity

Unit 6: Resource Mobilization                                        20 Periods

Competencies: Risk taking, Communication, Persuasion, Networking, Ethical behavior

Contents

Learning Outcomes

·  Capital Market: Concept

·  Primary market: Concept, methods of issue

·  Angel Investor: Features

·  Venture Capital: Features, funding.

After going through this unit, the student/ learner would be able to:

·  Understand the need of finance in Business

·  Discuss the various sources of funds required for a firm

·  Understand the ways of raising funds in primary market

·  Appreciate the Angel Investors and Venture Capitalists as a source of business finance.