CBSE Class 12 Entrepreneurship Syllabus 2022-23 (PDF Download)

CBSE Class 12 Entrepreneurship Syllabus 2022-23

Course Structure Theory Paper

Time: 3 hours
Maximum marks: 70



No. of Periods


Unit 1

Entrepreneurial Opportunity



Unit 2

Entrepreneurial Planning


Unit 3

Enterprise Marketing



Unit 4

Enterprise Growth Strategies


Unit 5

Business Arithmetic



Unit 6

Resource Mobilization







Project Work









Unit 1: Entrepreneurial Opportunity                                                                                                                             40 Periods

Competencies: Scanning the environment; Analytical and logical thinking; Innovation and creativity; Decision making; self-



Learning Outcomes

·        Sensing Entrepreneurial Opportunities

·        Environment Scanning

·        Problem Identification

·        Idea fields

·        Spotting Trends

·        Creativity and Innovation

·        Selecting the Right Opportunity

After going through this unit, the student/ learner would be able to:

·       Comprehend the concept and elements of business opportunity

·       Discuss the process of sensing opportunities

·       Understand the need to scan the environment

·       Enlist     the    various forces    affecting

business environment

·       Identify the different idea field



·       Understand the concept of opportunity and market assessment

·       Appreciate the ways in which trends can be spotted

·       Understand the process of creativity and innovation

·       Transform ideas into business opportunities

Unit 2: Entrepreneurial Planning                                                                                 40 Periods

Competencies: Analytical and critical thinking; personal responsibility; determination; Resourceful; collaboration


Learning Outcomes

·       Forms of business organization- Sole proprietorship, Partnership, Company

After going through this unit, the student/ learner would be able to:

·       Recall the meaning of the various forms of business organization

·       Understand the characteristics of the various forms of business organization

·       Understand the difference between a Public and Private Company

·       Appreciate the reasons for a private company being more desirable

·       Appreciate theconcept and importance of a Business Plan

·       Describe the various components of Business plan

·       Differentiate among the various components of Business plan

·       Develop a Business Plan

·       Business Plan: concept, format.

·       Components:

Organisational plan;

Operational plan;

Production plan;

Financial plan;

Marketing plan;

Human Resource plan

Unit 3: Enterprise Marketing

40 Periods

Competencies: Persistence, Negotiation, Collaboration, Ethical behavior, team spirit;


Learning Outcomes


·       Marketing and Sales Strategy

·       Branding, Logo, Tagline

·       Promotion Strategy

After going through this unit, the student/ learner would be able to:

·       Discuss the various marketing strategies used in a business

·       Explain Marketing Mix.

·       Understand the concept of Branding, Packaging and Labeling

·       Describe the various methods of Pricing

·       Discuss    the    various    factors affecting   the channels of distribution

·       Understand the concept and types of sales strategy

·       Discuss different tools of promotion

·       Appreciate the objectives and different modes of Advertising

·       Understand the concept of personal selling, sales promotion, public relations

·       Discuss the various techniques of sales promotion

Unit 4: Enterprise Growth Strategies                                                                                                                           20 Periods

Competencies: Need for achievement, Initiative, Analytical thinking, risk vs reward, collaboration, synergy, leadership,


Learning Outcomes

·       Franchising: Concept and types

·       Franchising: Advantages and limitations to franchisor and franchisee.

·       Mergers and Acquisition: Concept, reasons and types.

·       Reasons for mergers and acquisitions

After going through this unit, the student/ learner would be able to:

·       Understand the concept of growth & development of an enterprise

·       Discuss the concept, types, advantages and limitations of franchising

·       Appreciate growth of business through mergers and acquisitions

·       Discuss the different types of mergers and acquisitions

·       Discuss the reasons for mergers and acquisitions

Unit 5: Business Arithmetic                                                                                                                           40 Periods

Competencies: Arithmetic skills, critical analysis, decision making, self-confidence, problem solving.


Learning Outcomes


·       Unit of Sale, Unit Cost for multiple products or services

·       Break     even     Analysis     for multiple products or services

·       Computation of Working Capital

·       Inventory Control and EOQ

·       Return     on     Investment     (ROI) and Return on Equity (ROE)

After going through this unit, the student/ learner would be able to:

·       Understand the concept of Unit Cost and Unit Price

·       Calculate Break-even point for Multiple products and services.

·       Understand the concept of Inventory Control

·       Compute the working capital of a business.

·       Calculate Return on Investment; Return on Equity and Economic Order Quantity

Unit 6: Resource Mobilization                                                                                                                           20 Periods

Competencies: Risk taking, Communication, Persuasion, Networking, Ethical behavior


Learning Outcomes

·       Capital Market: Concept

·       Primary market: Concept, methods of issue

·       Angel Investor: Features

·       Venture Capital: Features, funding.

After going through this unit, the student/ learner would be able to:

·       Understand the need of finance in Business

·       Discuss the various sources of funds required for a firm

·       Understand the ways of raising funds in primary market

·       Appreciate the Angel Investors and Venture Capitalists as a source of business finance.



Students have to do TWO projects in the entire academic session.


  1. Business Plan
  2. Market Survey
  • 10 Marks each for 02 Projects
  • 5 Marks for Numerical Assessment
  • 5 Marks for Viva

Note: Students need to complete both the projects. Guidelines for both projects are given in the CBSE Textbook.

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